About Us

OUR COMPANY

About Us

At CERA Chemicals Group, we have been shaping the ceramic raw materials and chemicals industry since 1995. Based in Morbi, Gujarat, we are renowned for our commitment to quality, innovation, and customer satisfaction.

A trusted channel Partner for industry giants like Hindalco Industries Ltd (Aditya Birla Group) and Distributors Nahar Colors & Coatings Pvt. Ltd. We specialize in delivering high-quality materials tailored for ceramic glaze and refractory applications. Our portfolio spans 16 premium products that have become essential for ceramic manufacturers across India.

What sets us apart is our unwavering focus on efficiency and reliability. With a unique promise to deliver orders within six hours from our warehouse, we ensure that your business never experiences delays. At CERA Chemicals Group, we don’t just deliver products; we build lasting relationships through trust, transparency, and exceptional service.

Email

cerachemicals123@gmail.com

Address

Shop No. 45 & 46, Dharma Siddhi Complex, Opp. Nirmal Jyot Petrol Pump, 8-A, National Highway, Trajpar, MORBI-363642 (INDIA).

Our History

Established in 1995, CERA Chemicals started with a vision to bring high-quality ceramic raw materials to the thriving ceramic hub of Morbi. Over the years, we grew from a regional trader into one of Gujarat’s leading names in the industry.

Key Milestones:

  • 1998: Became the sole distributor for Nahar Colors & Coatings Pvt. Ltd. 
  • Channel Partner with Hindalco Industries Ltd., a flagship company of the Aditya Birla Group, to distribute calcined alumina.
  • Established subsidiaries such as Iris EnterpriseCera Colours to enhance service delivery across Gujarat.
  • Over the past five years, we have ranked as one of the top achievers of Basic Alumina for Hindalco Industries Ltd, cementing our place as industry leaders.

From humble beginnings to becoming a trusted name in the ceramic raw materials industry, CERA Chemicals’ journey is a testament to our dedication to quality, innovation, and customer satisfaction.

Our Achievements

  1. Top Distributor for Industry Leaders: Recognized as a leading supplier of ceramic raw materials, consistently delivering outstanding performance for partners like Hindalco Industries Ltd. and Nahar Colors & Coatings Pvt Ltd.
  2. Unmatched Delivery Efficiency: Introduced a pioneering six-hour delivery promise, setting a new industry standard for operational excellence and customer satisfaction.
  3. Sustainability and Quality Recognition: Praised for our sustainable and high-quality products that empower manufacturers to create durable and eco-friendly ceramic products.
  4. Growth Despite Challenges: Maintained consistent year-on-year sales growth since 1995, showcasing resilience and adaptability in challenging financial climates.

Our Mission

To provide innovative, sustainable, and cost-effective ceramic chemical solutions that meet the diverse needs of our customers while ensuring the safety and well-being of our employees, the environment, and the communities in which we operate while perpetually strive to be a trusted partner for our customers, and to continuously improve our products, processes, and services to stay ahead of the competition.

Our mission is to maintain the reputation of being a customer-centric firm in the industrial domain for an eternity of time. We understand the value of quality products and services and therefore constantly strive deliver products that become instrumental in achieving faster development all over the nation.

Our mission is to create maximum career opportunities for the well-deserved and talented youth of India. Cera Chemicals strongly believes in the democratic motto ‘by the people, for the people, of the people’.

Our Vision

To have a smile on customer’s face by providing unique solutions & customized services.

We not only want to expand our clientele base in different parts of the country but also make Cera Chemicals a brand name that stands on the pillars of Commitment, Relationship, Trust, Quality-oriented, and Teamwork.

Our vision is to create a unique blend of science and innovation that generates products which stand tall through the test of time. Our primary goal is to gain customer trust and confidence which makes them think twice before switching to any other company. Sustainability and excellency in performance remains our main principles to abide by.

Values we live by

Our Core Values

Commitment

We are committed to delivering excellence in every aspect of our business. We are committed to understanding our customers’ needs and providing tailored solutions that align with their goals. Our commitment extends beyond just fulfilling orders – we are dedicated to continuous improvement, constantly seeking innovative ways to serve our customers better. With Cera Chemicals, you can be confident in our unwavering commitment to the success.

Quality Oriented

Quality is at the forefront of everything we do. As a trusted distributor of chemicals, we source only the finest products that meet stringent quality standards. Our commitment to quality ensures that our customers receive products that are reliable, safe, and meet their specific requirements. With our robust quality control processes in place, you can trust that every product from us is of the highest quality.

Relationship

Building lasting relationships with our customers is paramount. We believe that strong relationships are built on trust, transparency, and open communication. Our dedicated accountable managers strive to understand your unique needs and requirements, enabling us to provide personalized solutions.

Team Work

Teamwork is the backbone of our success at Cera Chemicals. Our dedicated team works cohesively, combining their expertise to provide exceptional service to our customers. "Our employees are our Brand ambassador". By leveraging each other’s strengths and working together, we are able to offer comprehensive solutions that meet and exceed expectations.

Trust

Trust forms the foundation of our relationship with our customers. We understand that trust is earned through consistent delivery of quality products, exceptional service, and uncompromising integrity. We prioritize earning and maintaining the trust of our customers. From transparent pricing and accurate product information to reliable delivery and exceptional customer support, trust in our brand is something we never take for granted.

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Hotline:

+91 98252 22815

Are you having a question, or want some help from us. Don’t hesitate, send us your request today

OUR TEAM

Board Of Directors

Mr. Atul Kaila

Founder & Director.

Mr. Maganlal Sanariya

Founder & Director

Mr. Bharat Rangpariya

Founder & Director

OUR TRUSTED

Oure Valued Customers

Testimonials

What Our Clients Say

Rajesh Patel

Ceramic Manufacturer

CERA Chemicals has been our go-to supplier for years. Their on-time delivery and consistent quality are unmatched. Highly recommend their services!

Mehul Shah

Refractory Industry Expert

Their team is highly professional and always ready to accommodate our urgent requirements. We’ve never had a delay or quality issue.

Kiran Joshi

Industrial Supplies Manager

Partnering with CERA Chemicals has been one of the best decisions for our business. Their products and customer service are top-notch!